[ 05 / 18 ] Strategy & Creative

Content Creation

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What it is

Content Creation is the development and production of original content that communicates a brand message, engages audiences, showcases products/services and supports marketing objectives.

What it covers

01Social Media Content

  • Instagram content
  • Facebook content
  • LinkedIn content
  • Stories
  • Reels
  • Carousels
  • Static posts
  • Short-form videos
  • Campaign content

02Video Content

  • Reels
  • Promotional videos
  • Product videos
  • Brand videos
  • Explainer videos
  • Educational videos
  • Testimonials
  • Interviews
  • BTS
  • Event content
  • Lifestyle content

03Script & Concept Development

  • Reel scripts
  • Video scripts
  • Ad scripts
  • Explainer scripts
  • Story concepts
  • Campaign concepts
  • Hooks
  • CTAs
  • Storyboards

04Product & Service Content

  • Product showcase
  • Product demonstrations
  • Features
  • Benefits
  • Launch content
  • Promotional content
  • E-commerce content
  • Catalogue content

05UGC & Creator-Led Content

  • UGC-style content
  • Creator content
  • Reviews
  • Demos
  • Testimonials
  • Creator-led reels
  • Unboxing
  • Social proof

Key deliverables

11

  1. 01Concepts
  2. 02Scripts
  3. 03Reels
  4. 04Posts
  5. 05Carousels
  6. 06Stories
  7. 07Short-form videos
  8. 08Product content
  9. 09Brand content
  10. 10Campaign content
  11. 11Content series

Our approach

9 stations

  1. Stn 01
    DepartsObjective
  2. Stn 02
    From ObjectiveAudience
  3. Stn 03
    From AudienceConcept
  4. Stn 04
    From ConceptScript
  5. Stn 05
    From ScriptProduction
  6. Stn 06
    From ProductionPost-production
  7. Stn 07
    From Post-productionAdapt
  8. Stn 08
    From AdaptDistribute
  9. Stn 09
    From DistributeLearn

Work that shows it

Often combined with

Where to next?

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