What it is
Performance Marketing uses paid digital advertising, measurable campaigns, audience targeting, tracking, testing and optimization to help businesses achieve defined objectives.
Possible outcomes include: Reach, Traffic, Leads, Conversions, Sales, Customer acquisition, Return on advertising investment.
What it covers
01Meta Advertising
- Facebook Ads
- Instagram Ads
- Campaign strategy
- Audience targeting
- Custom audiences
- Lookalike audiences
- Retargeting
- Lead generation
- Traffic
- Awareness
- Conversion
- Sales
- Creative testing
- Optimization
02Google Ads
- Search Ads
- Display Ads
- YouTube Ads
- Shopping campaigns
- Keyword targeting
- Audience targeting
- Remarketing
- Lead generation
- Conversion campaigns
- Campaign optimization
03LinkedIn Advertising
- LinkedIn strategy
- B2B advertising
- Professional audience targeting
- Lead generation
- Sponsored content
- Website traffic
- Retargeting
- Audience segmentation
04Audience & Targeting
- Target audience research
- Segmentation
- Demographic targeting
- Geographic targeting
- Interest targeting
- Behaviour targeting
- Custom audiences
- Lookalike audiences
- Retargeting
05Lead Generation
- Lead campaigns
- Lead forms
- Website lead campaigns
- WhatsApp campaigns
- Call campaigns
- Landing-page campaigns
- Lead funnel
- Lead quality analysis
- CPL optimization
06Optimization
- Budget optimization
- Audience optimization
- Creative optimization
- Placement optimization
- Cost optimization
- Conversion optimization
- Scaling opportunities
Key deliverables
11
- 01Performance strategy
- 02Paid media plan
- 03Campaign structure
- 04Audience strategy
- 05Campaign setup
- 06Ad campaigns
- 07Retargeting
- 08Lead campaigns
- 09Testing framework
- 10Reports
- 11Optimization recommendations
Our approach
10 stations
- Stn 01DepartsObjective
- Stn 02From ObjectiveAudience
- Stn 03From AudienceFunnel
- Stn 04From FunnelMedia plan
- Stn 05From Media planSetup
- Stn 06From SetupLaunch
- Stn 07From LaunchMeasure
- Stn 08From MeasureTest
- Stn 09From TestOptimize
- Stn 10From OptimizeScale
Often combined with
- [ 13 ]SEO & Local SEOSEO improves a business's organic visibility in search engines so relevant audiences can discover its website, content, products, services or local business presence.
- [ 11 ]Creative CampaignsCreative Advertising & Campaigns turns a business objective into a strong creative marketing idea and coordinated campaign.
- [ 14 ]WhatsApp MarketingWhatsApp Marketing uses WhatsApp as a direct communication and marketing channel for customers, prospects, leads and communities.