What it is
WhatsApp Marketing uses WhatsApp as a direct communication and marketing channel for customers, prospects, leads and communities.
It can support the customer journey from awareness and enquiries to follow-up, conversion and retention.
What it covers
01WhatsApp Business Setup
- Business profile
- Business description
- Business hours
- Contact information
- Catalogue direction
- Quick replies
- Greeting messages
- Away messages
- Profile optimization
02Broadcast Marketing
- Broadcast campaigns
- Promotions
- Announcements
- Offers
- Festival campaigns
- Launches
- Updates
- Segmented broadcasts
03Promotional Campaigns
- Offers
- Discounts
- Launches
- Seasonal promotions
- Festival campaigns
- Limited-time campaigns
- Product announcements
- Re-engagement
04Lead Generation
- Click-to-WhatsApp
- Social-to-WhatsApp
- Website-to-WhatsApp
- Lead follow-up
- Lead qualification
- Customer communication
05Automation & WhatsApp Business Platform
- Automated responses
- Message workflows
- Customer journeys
- Lead routing
- FAQ automation
- Reminder workflows
- WhatsApp Business Platform/API direction
- CRM integration direction
06Segmentation & Personalization
- New customers
- Existing customers
- Leads
- High-intent prospects
- Repeat customers
- Inactive customers
- Product/service-specific audiences
- Location-based audiences
Key deliverables
10
- 01WhatsApp strategy
- 02Business profile optimization
- 03Campaign strategy
- 04Broadcast plans
- 05Message templates
- 06Promotional campaigns
- 07Lead workflows
- 08Follow-up workflows
- 09Automation strategy
- 10WhatsApp funnel
Our approach
9 stations
- Stn 01DepartsObjective
- Stn 02From ObjectiveAudience
- Stn 03From AudienceSegment
- Stn 04From SegmentMessage
- Stn 05From MessageDistribute
- Stn 06From DistributeEngage
- Stn 07From EngageFollow-up
- Stn 08From Follow-upMeasure
- Stn 09From MeasureOptimize
Often combined with
- [ 12 ]Performance MarketingPerformance Marketing uses paid digital advertising, measurable campaigns, audience targeting, tracking, testing and optimization to help businesses achieve defined objectives.
- [ 18 ]AI Marketing & AutomationAI Marketing & AI Automation uses artificial intelligence, automation technologies and intelligent workflows to improve marketing efficiency, content production, customer communication, data handling and repetitive business processes.
- [ 03 ]Social Media ManagementSocial Media Management focuses on the day-to-day planning, handling, publishing, monitoring and maintenance of a brand's social media presence.