What it is
Social Media Marketing is the strategic use of social platforms to build visibility, reach relevant audiences, create engagement, communicate value and support business growth.
Our social media strategy is based on the business objective, audience, market, positioning and growth requirements.
What it covers
01Social Media Strategy
- Social media marketing strategy
- Platform selection
- Platform-specific strategy
- Organic growth strategy
- Audience growth
- Engagement strategy
- Short-term planning
- Long-term growth planning
02Social Media Campaigns
- Campaign strategy
- Campaign planning
- Creative direction
- Audience targeting
- Awareness campaigns
- Engagement campaigns
- Lead-generation campaigns
- Product/service campaigns
- Seasonal campaigns
03Audience & Community Growth
- Target audience identification
- Audience segmentation
- Audience growth
- Engagement strategy
- Community growth
- Customer interaction
- Social listening
- Audience insights
04Social Media Brand Building
- Digital presence
- Brand communication
- Brand voice
- Visual direction
- Consistency
- Positioning
- Awareness
- Brand recall
05Platforms
- YouTube
- X
- Snapchat
- Threads
- Telegram
- ShareChat
- Moj
- Josh
- Roposo
Key deliverables
09
- 01Social media strategy
- 02Platform strategy
- 03Growth plan
- 04Campaign strategy
- 05Audience strategy
- 06Content strategy
- 07Content pillars
- 08Campaign concepts
- 09Performance insights
Our approach
8 stations
- Stn 01DepartsBusiness objective
- Stn 02From Business objectiveAudience
- Stn 03From AudiencePlatforms
- Stn 04From PlatformsContent
- Stn 05From ContentCampaign
- Stn 06From CampaignExecution
- Stn 07From ExecutionMeasure
- Stn 08From MeasureOptimize
Work that shows it
Often combined with
- [ 03 ]Social Media ManagementSocial Media Management focuses on the day-to-day planning, handling, publishing, monitoring and maintenance of a brand's social media presence.
- [ 05 ]Content CreationContent Creation is the development and production of original content that communicates a brand message, engages audiences, showcases products/services and supports marketing objectives.
- [ 15 ]Creator / Brand GrowthCreator / Brand Growth uses creators, influencers and UGC to help brands reach relevant audiences, build credibility, create content and support growth.