What it is
Digital Marketing Strategy & Consulting helps businesses understand their current digital position, identify opportunities and challenges, define objectives and build strategic roadmaps aligned with business goals.
We don't start with 'What should we post?' We start with: 'What does the business need to achieve?'
What it covers
01Digital Marketing Strategy
- Complete digital marketing strategy
- Growth strategy
- Channel strategy
- Organic + paid strategy
- Short-term planning
- Long-term planning
- Digital growth roadmap
02Marketing Audit & Analysis
- Digital presence audit
- Social media audit
- Website audit
- Content audit
- Advertising audit
- SEO audit
- Competitor analysis
- Overall marketing audit
03Market & Audience Research
- Market research
- Target audience research
- Customer personas
- Audience segmentation
- Behaviour analysis
- Customer journey mapping
- Competitor analysis
- Market positioning
04Campaign Strategy
- Campaign planning
- Campaign objectives
- Audience strategy
- Channel selection
- Funnel planning
- Launch strategy
- Measurement framework
05Go-To-Market Strategy
- New brand launch
- Product launch
- Service launch
- Market entry
- Launch campaigns
- Digital roadmap
06Business Applications
- Understand current position
- Identify gaps and opportunities
- Define target audiences
- Define marketing objectives
- Select appropriate channels
- Prioritize resources
- Measure performance
Key deliverables
11
- 01Marketing strategy
- 02Audit report
- 03Competitor analysis
- 04Audience research
- 05Customer personas
- 06Marketing roadmap
- 07Channel strategy
- 08Campaign strategy
- 09Funnel strategy
- 10Growth recommendations
- 11Action plan
Our approach
8 stations
- Stn 01DepartsUnderstand
- Stn 02From UnderstandAnalyze
- Stn 03From AnalyzeStrategize
- Stn 04From StrategizePlan
- Stn 05From PlanExecute
- Stn 06From ExecuteMeasure
- Stn 07From MeasureOptimize
- Stn 08From OptimizeGrow
Often combined with
- [ 02 ]Social Media MarketingSocial Media Marketing is the strategic use of social platforms to build visibility, reach relevant audiences, create engagement, communicate value and support business growth.
- [ 12 ]Performance MarketingPerformance Marketing uses paid digital advertising, measurable campaigns, audience targeting, tracking, testing and optimization to help businesses achieve defined objectives.
- [ 10 ]Branding & IdentityBranding defines how a business is positioned, presented, communicated and remembered by its audience.